With this being my first E3, I couldn’t really gauge how much a compact version this was, but after hearing murmurs from the crowds and eager businessmen, this is miniscule compared to the gaudy insanity when E3 was still a ridiculous paroxysm of noise and overeager yelling over the latest trailers for the next big game.
I didn’t feel any of that. I thought E3 ’09 was massive, and I can’t imagine how much bigger it was in its glory days. It really put a lot of things in perspective. Games are a big deal commercially. That was always a known quantity, but seeing the profitability displayed over the course of three days, it really hits home. Games are a business, and it’s a serious one.
And sometimes, it can be a cold one. I always knew games were a business, but again, seeing the business side play out was impacting. As I walked through the food courts and meeting rooms where I could hear myself think, I heard about exclusivity deals, why a publisher should publish their game, and even about company bleeding out its wallet to just barely maintain itself. It was tragic to hear, as I sat there eating my overpriced cheeseburger. (more…)